Engineering · Series
Making the most of Postiz to ease up your digital marketing load
Self-hosting the open-source social scheduler, and wiring it to every major platform — the OAuth apps, the review queues, and the shortcuts that keep a small team posting everywhere.
Shipping software is half the job. The other half is telling people it exists — repeatedly, on every network, in every format each platform prefers. For a small team that half can quietly eat your engineering week.
Postiz is the open-source scheduler we settled on: one calendar, every channel, self-hosted on our own VM so drafts, tokens, and analytics stay on hardware we control. What the pitch leaves out is that a fresh install can't post anywhere. Postiz is bring-your-own-credentials: every platform wants its own developer app, its own OAuth dance, and — for some — its own review queue before a single post goes out.
This series is the map through that paperwork, in two parts:
- The quick wins — X, LinkedIn, Reddit, and Mastodon: four channels you can finish in an afternoon with nothing but portal clicks.
- The gated three — Facebook, Instagram, and TikTok: business accounts, app review, and the development-mode shortcuts that let you skip most of the waiting when you're posting to accounts you own.
By the end you have a scheduler that publishes to all seven networks from one screen, running on your own box, with every credential documented well enough to rebuild it from scratch.